Before
“We are a reliable and innovative partner committed to quality and personal service.”
The reader still does not know what the company does, who it serves or what the next step is.
Website copy
Professional website copy
Often, the problem is not the design but the copy. I write website copy in your tone of voice: easy to scan, honest and written to keep your customer reading. From € 95 per page.
Illustrative example
From a broad promise to a practical choice
This is sample copy with fictional company details, not a client result. It demonstrates the editorial difference.
After
“Within two working days, you will receive a fixed price for maintaining your business WordPress website. Updates, backups and issue checks are documented in one PDF.”
Service, target audience, timescale, scope and evidence are stated in verifiable language.
Your site can look beautiful — but if the copy is wrong, visitors will leave. And the copy is wrong more often than the design. Too many words, too much about you and too little about the question your customer needs answered. I turn that around.
When I write your website copy, I listen first, then write. No fill-in-the-blanks template, but copy that sounds like you and guides your customer from the opening line to the button. Making it easy to find on Google is not a separate trick — it is about putting the right words in the right places.
AI as a tool
Final editing remains human
I may use AI to organise interview notes, explore alternative headings or identify missing questions. The copy is not published automatically.
I check claims and sources, remove generic language and edit in your tone of voice. You approve factual information about your business. Confidential input is only sent to an external AI service after consultation.
The base price includes one clear round of revisions. New positioning or a complete change of direction after approval is new work and will be priced first.
What good website copy does
Easy to scan, one message, written for your customer
Nobody reads a web page word for word. Good copy takes that into account.
A visitor scans: they jump from heading to heading and decide within seconds whether to stay. That is why I write clear headings, short paragraphs and one message per page — not ten things done halfway, but one thing done well. Every page has a job, and the copy does that job: explaining, reassuring or prompting a call.
And yes, it is written for your customer and for Google. That is not a contradiction: search engines now reward exactly what readers want too — a clear answer, well structured and without clutter. Being easy to find and easy to read go hand in hand.
How I work
Accurate copy in three steps
Concise and clear. You always know where we stand.
Conversation
We discuss who your customer is, what gives them pause and what makes you different. I draw the words from that conversation — your words, not those of a template.
Draft for each page
You receive the copy one page at a time: one message per page, structured for easy scanning, with headings that work for your reader and for Google.
One revision round
You read along and add comments; I revise the copy once so it sounds like you. No endless rounds — but copy you are happy to stand behind.
What it costs
Website copywriting: costs
From€ 95
- A conversation to clarify your tone and customer
- Copy for each page, structured for easy scanning
- Keywords incorporated naturally, with no keyword stuffing
- One refinement round until it sounds like you
Calculate your price in 60 seconds
Prices exclude VAT. Individual pages start at € 95; for a complete site, I provide a package price in advance.
Even stronger in combination
Copy is part of the build
You get the best result when the copy, design and photography all come from one source.
If you ask me to build a website or build an online shop, I include the copy as standard — including the product copy for your shop. That way, the copy fits the design seamlessly instead of being squeezed into a template afterwards. Only need copy? That is fine too: website copy is also available separately.
Questions
Frequently asked questions about website copy
How much does it cost to have website copy written per page?
Professional website copy starts at € 95 per page excluding VAT. That includes the conversation, the copy and one revision round. If I write your full website, I provide a package price with a lower per-page rate. After one conversation, I know how many pages you genuinely need — often fewer than you think.
How do I provide input?
The easiest way is simply to talk: one conversation usually gives me more than a completed form. Do you already have copy, old proposals or emails in which you explain yourself well? Send them along and I will use your own words as the starting point.
Can you write in my tone of voice, without agency jargon?
Exactly. I write as you would speak to a customer, not in polished corporate language that everyone sees through. If you are matter-of-fact, the copy will be matter-of-fact. If you speak with a Twente flavour, some of that can come through.
Do you also write SEO copy?
Yes, but never at the expense of readability. I place the terms you want to rank for where Google expects them — in the heading, subheadings and opening paragraph — without making your copy sound like a list of keywords. Findable and readable are not opposites.
How soon will I receive the copy?
I usually deliver a single page within a week. For a full website, we schedule it together; material from your side — photos, details and approval — is often the deciding factor, not the writing itself.
Do you use AI when writing?
Sometimes, as a tool for research, variants or structure, never as the automatic final writer. I interview, verify facts, edit every sentence and remain responsible for the result. Confidential information is not sent to an external AI service without discussion.
Free and without obligation
Curious what could be improved in your current copy?
Request the free video scan. I'll read through your site and send you a video within two working days showing three places where your copy is costing you customers — and how to improve it.
Request your video scan