Purivo

Brief

Selling a product people cannot hold online to those who hesitate for precisely that reason. One photo of the front does not show enough: the shape, finish and back are exactly what can make or break the purchase. Visitors who cannot inspect it properly go back and buy it elsewhere. The shop had to remove that objection before anyone even voiced it — while looking polished enough for the product to be taken seriously.

Approach

I built the entire online shop and created the imagery myself, so the shop and photography did not come from two different providers. The focus is on the product page: a rotatable 360° viewer that lets customers turn the product themselves and inspect it from every angle, as if they were holding it. There are also packshots against a neutral background, keeping the category page calm rather than making it look like a jumble. Every shot is lit in the same way, so the entire range feels cohesive instead of looking like separate photos taken weeks apart. The 360° viewer is deliberately used where it makes a difference — not as a gimmick, but because the uncertainty here is literally about the product's shape.

Result

• Rotatable 360° viewer on the product page, viewable from every angle
• Consistently lit packshots for the entire range
• A category page that looks cohesive, not like a collection of separate photos
• Online shop and photography from a single provider — no second supplier needed